Offbeat.
An independently produced music video combining performance, human behaviour and a deliberately unexpected visual language.
The challenge
Make a memorable music video on a minimal budget and a one-week schedule. The constraints made clarity of concept and practical production choices essential.
The creative decision
I took “offbeat” as an invitation to make the familiar feel unexpected: a performance-led film exploring human feelings and behaviours through an unconventional visual world.
My responsibility
I developed the concept, directed and produced the video, and took responsibility for art direction and wardrobe. Holding those roles together let me make decisions quickly and keep the production focused on the central idea.
Recognition
Offbeat was nominated for Best Pop Video – Budget at the UK Music Video Awards in 2015. It also won Best Music Video at the Cannes Short Film Festival that year.
Team & credits
Artist: Cais Sodré Funk Connection. Label: Rastilho Records. Director, creative and producer: Richard F. Coelho. Editor: Paula Miranda.
Building a destination brand