Richard CoelhoCreative Director
Richard Coelho / Creative Director

I lead creative teams.
And stay close to the work.

Creative director working across brand, design, photography and film. I connect the business brief to a clear creative idea—and guide the people and production needed to bring it to life.

Explore selected work ↓About my leadership ↗
20+ years across brand, marketing and production12-person internal creative team led at ZappPortugal + U.S. work eligibility

Selected work

Leadership · Design · Photography · Film

Audience gathered inside Praça for a cultural event
Praça2022–2024

Building a destination brand ↗

Brand leadership · Hospitality · Growth

Guest walking beside an indoor pool overlooking a green landscape
Discovery Hotel Management2026

Brand systems & a content hub ↗

Creative operations · Brand identity · Hospitality

Casa Algarvia design mockups for cups, clothing and tote bags
Selected designSelected work

Identity, campaigns & applications ↗

Visual identity · Graphic design · Campaign adaptation

Portrait against red architecture, with warm rim light.
PhotographySelected work

Photography & visual storytelling ↗

Portraits · Commercial · Personal photography

Dancer in a sunlit Lisbon interior in Start Your Revolution
Invest Lisboa / Câmara Municipal de Lisboa2018

Lisbon, through its creative energy ↗

Concept · Creative direction · Film

Portrait of the actress in Ofenbach’s Be Mine music video
Ofenbach / Warner Music France2017

A distinct world for an international release ↗

Original concept · Film direction · Music

Bicycle against a Lisbon building in the Velo-City film
EMEL / Velo-City2019–2021

A city story with a clear public purpose ↗

Concept · Copy · Film direction

Cais Sodré Funk Connection musicians performing in Offbeat
Cais Sodré Funk Connection2015

A strong idea under tight constraints ↗

Creative concept · Direction · Production

Set the direction.
Bring the team with you.

I’ve led in-house creatives, freelancers and production crews, and worked across marketing, commercial and operations. My experience in making the work helps me give clear direction and take responsibility for delivery.

Leadership, experience & availability ↗